Insights: Helen Normoyle – Chief Marketing Officer, DFS PLC
“I have always been interested in understanding the link between the spiritual side of my life and the ‘real-life, everyday’, if I could put it that way.
Working with Laurence Udell provided me with the framework and the practical tools to see how both come from the same place, and are one and the same; that the starting point is knowing myself and being honest and clear about my values, beliefs and desires.
This understanding of who I am has helped me to better understand the parts of my life that were not in alignment therefore causing me pain and unhappiness because they were not consistent with my values, beliefs and desires.
Knowing that I am responsible for my life and that finding happiness and fulfilment is my choice is incredibly empowering and gives me the motivation and the will to change and take action as appropriate. It’s not always the easiest path to take. Accepting that I am responsible for my own happiness is sometimes quite inconvenient and harder to accept than say placing that responsibility on a loved one or colleague.
I’ve worked with Laurence one-on-one and with my team, and the effects at both an individual and team level have been transformational. I think it’s because we have consciously created a very safe space for an open and honest dialogue around where we are as a team and where we want to be, in terms of both business performance and behaviours. When we all accept that we individually and collectively are responsible for delivering on both of these … that’s where I see a step change in both the atmosphere at work and the quality of the performance.
Our alignment on our goals means we have a clearer sense of purpose and are more focused on what we need to deliver – prioritisation of time and money becomes quicker and easier. Our alignment on our values and behaviours makes it easier (not necessarily easy) to have open and honest conversations with each other about what’s going on, and we know we have an individual and collective responsibility to do what we said we are going to do. It sounds very simple, and in many ways I suppose it is… it just takes a lot of time, energy and commitment to get to this place, and it needs an on-going awareness to keep it alive.”